Social media is a powerful tool. It can be a place for enjoyment, but it is also a place for marketing and influencing. Platforms like Instagram, Facebook and Twitter are key to any social media campaign. If you're creating a brand, selling a product or simply trying to make connections, then you'll want to incorporate data into your social media campaign.
Most forms of engagement on social media generate social data. It's important to know how to make that information actionable.
